-Willie Ammons
Owner and CEO of Local Reach Consulting |
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Lake Norman Consulting, Webdesign, SEO, and Local Lead Generation
Website DesignHaving a well-designed website is one of the most important steps you can take to make your visitors take your brand seriously. After all, most people can't look past an aesthetically unappealing site, as it is generally perceived as a sign that a brand isn't reputable or well-established. We handle Lake Norman Web Design like no one else. We know this area, and we know the culture.
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SEO OptimizationOur personalized approach to campaign management and setup allows you to play a major role in the conceptualization of mission-critical strategies. With our SEO Services, you tell us your goals, and then receive regular updates as we help you reach them. If you request our services, know that every part of the plan created, is custom made for your goals, and your business. No "Cookie Cutter" packages here. You are not a number. We take pride in crafting a plan that is tailor-made for your business goals.
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Lead GenerationWe offer many services, but you can cut straight to the end goal... Leads. We offer Local Lead Generation for any small business that is looking to grow. Take advantage of our online lead generation properties, and increase your online presence. In other words, we will get your phone ringing consistently, in return for an ongoing monthly retainer. Stop letting lead services take half of your profit, for leads that are of poor quality. Keep the lions share, and prepare to hire more employees!
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What can we offer YOU and your business?
At Local Reach Consulting, we employ a diverse team of specialists trained in a broad range of techniques to help you generate leads, improve rankings, increase traffic, and establish an authoritative online presence. Our proven process is precise and procedural, covering every aspect of SEO to facilitate ideal outcomes for all of our clients. We do all parts of SEO in Lake Norman, and it's not a simple process. To develop a comprehensive, multi-faceted action plan for every campaign, we base our efforts on a 12-point strategic checklist that includes the following areas of expertise:
By thoroughly tackling all of the steps listed above, we're able to provide impressive outcomes on a consistent basis without the need for guesswork. This organized, step-by-step approach gives us the ability to maintain high client satisfaction rates across all niches. Continue reading to learn more about why proper SEO is imperative for every website.
- Competitive Analysis – We analyze every important attribute and feature of the most notable competing websites. Factors considered include competitor rankings, content strategies, linking activities, social media presence and site authority. This data can then be used to formulate a constructive comparison and solid blueprint for the project. By studying how and why your competitors are ranking well, it's possible to reliably emulate and replicate their successes.
- Website Analysis – We also conduct a deep examination of your web site as part of the initial analysis phase. During this step, we identify any issues that can be quickly corrected or gradually worked on to improve site appearance and ranking. Site analysis includes reviewing headlines, tags, formatting, keyword usage and density, posting frequency, navigational structure, and any other factors that can affect rankings.
- Search Engine Penalty Analysis – If your site is currently being penalized for poor marketing practices, these penalties will need to be recognized and addressed before proceeding. We understand the importance of assessing and lowering the likelihood of penalization early in the campaign. Such penalties are not always apparent, but with the right webmaster tools, it's possible to quickly check whether a site is currently being affected by a penalty or filter.
- Keyword Research – Keyword-related research is a major part of what we do at Local Reach Consulting. We position our clients to rank highly by finding terms with decent monthly search volume, beatable competition, and evergreen traffic potential. Our efforts are backed by an arsenal of tools and techniques that lead us directly to the best terms for every client. In short, we tap into what your audience is looking for and help you deliver keyword-oriented content that naturally climbs to the first page of the SERPs.
- Keyword Optimization – Even if you're already using the right keywords, you may need to change the way those terms and phrases are used on your site. This includes checking for appropriate keyword density and placement. This step may also entail shifting focus towards higher value terms or moving away from those that aren't worthwhile. We can also help you devise long tail or derivative variations of your existing terms to gain additional rankings.
- Metadata Optimization – Optimizing metadata is a small step that can make a huge difference. Unfortunately, it can also be a hassle to apply this kind of fix on a site-wide basis, especially if you have a lot of inefficient data that needs to be revised. We take care of the meta on all existing pages and can set you up with a strategy for future pages. This step includes optimizing page titles, meta descriptions, and HTML tags.
- Website Architecture Optimization – We examine and adjust the overall architecture of your site, which includes internal linking structure, URL structure, and site appearance. If your site isn't optimized for indexing algorithms, your page rankings could suffer. We streamline this fundamental step by applying site organization and linking strategies. Believe it or not, just a few mistakes in this area can significantly hurt your ability to rank newly published pages.
- High-Quality Link Building – Building appropriate inbound links to your site is one of the most pivotal challenges associated with SEO. We focus on quality over quantity when it comes to link building. Instead of trying to get your site hundreds or thousands of inbound links quickly, we take a steady and natural approach to start with a strong core of several dozen powerful links from authoritative sites. Our manual link building strategies revolve around distributing quality content, encouraging social sharing, and researching the most valuable prospective linking opportunities.
- Monthly SEO Account Management – Ongoing SEO is a must for any website that is actively attempting to improve its rankings. We provide an all-inclusive SEO account management service that keeps your site up-to-date with minimal effort on your behalf. Our continued commitment to success sets us apart from other one-and-done agencies. Since it often takes a couple of months to start seeing progress with SEO, it's important to deal with a firm that offers ongoing account management.
- Transparent SEO Reports – We provide highly detailed and insightful reports that make it easy to gauge campaign progress and make strategic decisions going forward. Our reports display all of the key metrics and then some, ensuring that you're always well-informed with easily accessible data presented in a variety of formats. We can also assist you in reviewing your reports so that you have a thorough understanding of what you're looking at.
- Content Development – Creating a positive brand image requires the publication and distribution of quality content – there's no way around it. Well-written, engaging, and informative blog posts can go a long way in establishing trust with site visitors, which prompts repeat visits and encourages conversions. We make it possible to obtain top-tier content development from the same agency that does your SEO, so every team member is on the same page throughout the process.
- Page Loading Speed – Nobody likes to wait for slow-loading pages. If a visitor has to wait too long for a page to load, there's a higher chance that they'll leave your site prematurely. We look for ways to speed up your page loading times to make visitors happier, improve bounce rates, and facilitate faster indexing. While this is typically the last problem we check for, it remains a worthwhile step to conclude our 12-point strategy.
By thoroughly tackling all of the steps listed above, we're able to provide impressive outcomes on a consistent basis without the need for guesswork. This organized, step-by-step approach gives us the ability to maintain high client satisfaction rates across all niches. Continue reading to learn more about why proper SEO is imperative for every website.
But Can't I Do This SEO Stuff Myself?
As you've probably realized by now, becoming proficient at SEO can be a highly complicated and time-consuming process. Every profession comes with a learning curve. Likewise, in almost every area of life there are DIY options on the table, but doing it yourself isn't always the best choice.
For example, even though you could opt to represent yourself in court, it's usually wiser to appoint an experienced lawyer. An SEO expert is similar to a lawyer because they're both doing a job that absolutely needs to be done right, and they both spend years acquiring and refining their skills.
Think about it this way: your website is like a luxury automobile. If you owned a Ferrari that needed mechanical repairs, would you fix it yourself or take it to a mechanic's shop? In SEO, you really need to have trust in whoever is messing around “under the hood” of your site, and you shouldn't proceed if you're not confident that you're the best person for the job.
Advanced algorithms are used to determine rankings, so it only makes sense that there are so many factors to consider when attempting to optimize the ranking of a page or site. Hypothetically, if you're technically inclined with plenty of spare time, you might eventually be able to achieve decent progress. However, when you decide to shoulder the weight of an SEO campaign yourself, there are no guarantees or assurances.
Task prioritization and time allocation are other factors to consider when deciding whether to commit to your own SEO. As the owner or administrator of an upcoming website, every minute of your time is precious. Once you start doing your own SEO, you'll be so bogged down with researching keywords and optimizing metadata that you may neglect other key areas of the business.
Marketing agencies allocate a multitude of tedious tasks to their employees within the course of a single campaign, so trying to do all of that independently is definitely going to drain some of your creativity and energy. On the other hand, if you entrust the job to a reputable agency that employs proven techniques, there's a higher chance that your site will receive more traffic and obtain better rankings.
Professional SEO is Always Better
Ultimately, trained professionals will always be able to optimize a site's rankings better than the average person. Plus, most agencies that offer SEO will also provide lead generation, website creation, and other solutions that can help your site achieve more authoritative rankings, appealing aesthetics, and improved functionality. We have partners as well that specialize in Digital Marketing Services.
Instead of leaving you out of the loop and doing all of the creative thinking ourselves, we give you the opportunity to participate in the growth of your company by contributing innovation and instruction to the project.
In closing, keep in mind that it can take months of consistent effort to achieve first-page search rankings. With that said, discussing options with an SEO expert should be at the top of every site owner's to-do list.
As you've probably realized by now, becoming proficient at SEO can be a highly complicated and time-consuming process. Every profession comes with a learning curve. Likewise, in almost every area of life there are DIY options on the table, but doing it yourself isn't always the best choice.
For example, even though you could opt to represent yourself in court, it's usually wiser to appoint an experienced lawyer. An SEO expert is similar to a lawyer because they're both doing a job that absolutely needs to be done right, and they both spend years acquiring and refining their skills.
Think about it this way: your website is like a luxury automobile. If you owned a Ferrari that needed mechanical repairs, would you fix it yourself or take it to a mechanic's shop? In SEO, you really need to have trust in whoever is messing around “under the hood” of your site, and you shouldn't proceed if you're not confident that you're the best person for the job.
Advanced algorithms are used to determine rankings, so it only makes sense that there are so many factors to consider when attempting to optimize the ranking of a page or site. Hypothetically, if you're technically inclined with plenty of spare time, you might eventually be able to achieve decent progress. However, when you decide to shoulder the weight of an SEO campaign yourself, there are no guarantees or assurances.
Task prioritization and time allocation are other factors to consider when deciding whether to commit to your own SEO. As the owner or administrator of an upcoming website, every minute of your time is precious. Once you start doing your own SEO, you'll be so bogged down with researching keywords and optimizing metadata that you may neglect other key areas of the business.
Marketing agencies allocate a multitude of tedious tasks to their employees within the course of a single campaign, so trying to do all of that independently is definitely going to drain some of your creativity and energy. On the other hand, if you entrust the job to a reputable agency that employs proven techniques, there's a higher chance that your site will receive more traffic and obtain better rankings.
Professional SEO is Always Better
Ultimately, trained professionals will always be able to optimize a site's rankings better than the average person. Plus, most agencies that offer SEO will also provide lead generation, website creation, and other solutions that can help your site achieve more authoritative rankings, appealing aesthetics, and improved functionality. We have partners as well that specialize in Digital Marketing Services.
Instead of leaving you out of the loop and doing all of the creative thinking ourselves, we give you the opportunity to participate in the growth of your company by contributing innovation and instruction to the project.
In closing, keep in mind that it can take months of consistent effort to achieve first-page search rankings. With that said, discussing options with an SEO expert should be at the top of every site owner's to-do list.
You're going to like the way your website looks. We guarantee it."
-Local Reach Consulting (Mostly)
Why ranking on page ONE of Google is so important...
If your site's pages aren't ranking well, your SEO campaign needs more work. Studies indicate that roughly 72% of searches end in the user clicking one of the top 3 results. Furthermore, pages ranked in the #1 position receive roughly 33% of all search traffic.
By the time you get to the dust-collecting results of Page 2, user activity decreases by a whopping 95%. In other words, only 5% of searches ever make it past the first page of the SERPs (search engine results pages). With the lion's share of clicks going to the top ranking pages, “almost” isn't good enough anymore. As lower-ranking sites are ignored by the vast majority of internet users, the race to the top has become more competitive than ever. |
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While other engines like Bing and Yahoo are still worthy of consideration, Google facilitates approximately 65% of all web searches. Plus, any SEO campaign that creates higher rankings in one engine will simultaneously provide tangible benefits in other engines as well.
Ranking well for a popular keyword is the most reliable way to attract a consistent flow of organic traffic. Unlike pay-per-click (PPC), sponsored content, and other pay-as-you-go traffic sources, search rankings do not require ongoing investments or maintenance to continue generating targeted visits. So how long does it take for a page to rank well?
According to the Ahrefs' blog, the average age of pages that rank in the top 3 positions range from 800-950 days, or approximately 2-3 years old. Meanwhile, only 22% of pages in the top 10 are less than 1 year old. Although such statistics serve as a reminder that good rankings don't come overnight, they should also motivate site owners to launch SEO campaigns as soon as possible.
The good news is that once a page is ranking highly, visitors will continue to pour in without any additional effort. Also, ranking fluctuations tend to affect lower-ranking pages more than those in the top 10, so you can expect to enjoy your Page 1 rankings for quite a while.
Ranking well for a popular keyword is the most reliable way to attract a consistent flow of organic traffic. Unlike pay-per-click (PPC), sponsored content, and other pay-as-you-go traffic sources, search rankings do not require ongoing investments or maintenance to continue generating targeted visits. So how long does it take for a page to rank well?
According to the Ahrefs' blog, the average age of pages that rank in the top 3 positions range from 800-950 days, or approximately 2-3 years old. Meanwhile, only 22% of pages in the top 10 are less than 1 year old. Although such statistics serve as a reminder that good rankings don't come overnight, they should also motivate site owners to launch SEO campaigns as soon as possible.
The good news is that once a page is ranking highly, visitors will continue to pour in without any additional effort. Also, ranking fluctuations tend to affect lower-ranking pages more than those in the top 10, so you can expect to enjoy your Page 1 rankings for quite a while.
"Willie at Local Reach Consulting is approachable, friendly and very helpful. He provided a one-on-one consultation of my website, offering tips to generate more traffic and to make the site run more efficiently. He is full of great ideas to help his clients attract more business!"
Erica Batten - The Sherrills Ford Pioneer
