The internet as we know it today, is one of the greatest inventions of man. It has shaped us into what we are today as a society. The internet, along with business websites, have helped countless people achieve financial prosperity with their business. This is through the goldmine of internet marketing, and below I give a few tips on how to increase traffic on your website so you can get “MORE business, for YOUR business.”
So there you have it. If you employ these tips on your website, you are guaranteed to have more traffic. In otherwords, you will have “MORE business, for YOUR business.”
If you have a website for your business, you probably how important it is to have as much traffic as possible. A high google ranking helps you achieve this by getting more clicks on your website. One of the most important things, is that you have your keywords that you would like to rank for, prominent in your website content. Aside from that, you can also improve your rank on Google by making sure you do the following:
If your website visitors are waiting more than three seconds for your page to load, you are losing up to 40% of your site visitors."
If you employ these steps you absolutely are going to improve your Google rankings and therefore, increase your website traffic! If you have any questions about any of these steps, or would just like some additional information on how to get your website generating business for you everyday, just reach out by phone, or Contact Us by clicking HERE.
No matter if you are well-versed with the internet, or you have just started working on your online presence, you should work to familiarize yourself with SEO and SEO tools. Below are some of the useful guidelines which will help you in making your content more visible and user-friendly.
1. A clear and an updated website structure: A proper website structure and navigation is very important for the proper internet marketing of your content. All the search engines have a proper index and structure through which they rank your website. If you use an appropriate system of indexing them, then Google will take and rank your content the way you want, and it will do so quicker than the websites that have not taken the time to do it properly. Search engine crawlers will easily find your pages and subpages if you have properly indexed them.
Proper navigation protocol will help your website visitors find what they are searching for, with as little work as possible on their end. If they have to search through your website for the product, service, or contact info, your bounce rate will be higher. In other words, your visitors will leave your site without doing what you want them to do. That could be making a purchase, or filling out a form. The three click search rule should be applicable on your website. It means that’s within three clicks a user should get what he or she is looking for on any website.
2. URL address: When choosing a URL address for your website make it short, simple and comprehensive. Your URL should describe your website and its content. It should also include your primary keyword. This will help your site rank higher on search engines, for the terms that you want to rank for. Search engines first look at your website URL then add it to their index list. Extra-long and boring URL’s are not liked on any platform. Do good research, and choose a URL that is short, easy to remember, and contains your main keyword. Your website will continue to benefit long term, as long as you follow these guidelines.
3. Use appropriate keywords: Always find the keywords which will work for you and your niche. The idea when it comes to finding your best keywords is to find out the list of appropriate keywords that users search when they want to find material like the content on your website. One of the SEO tools is Google planner. It will give you a nice list of keywords for your website and will save your half time.
Use the most popular keywords from the list that you generate from your keyword research tools. Now, competition of the keywords also matters when doing your research. Keywords that you are going to use for your website content should have a low or no competition. It means that not every other website in your niche is using these keywords. Otherwise, your website will lack creativity. Use different types of keywords. Google will reward you for it.
For more information, you can contact us HERE, or give us a CALL. We are always here and happy to assist you with your web presence!
SEO stands for Search Engine Optimization. The basic aim of SEO I your content, is to refine the keyword search in any search engine. E.g. you link your keyword with the search engines, and if any user enters that specific keyword in their search, it will lead to your website. SEO is used to display the specific web content, and it can be of any type. SEO content can be derived into several categories. So the basic goal is to attract any search engine traffic towards your web content.
Things that are needed to optimize your content:
Here are some of the best ways in which you can optimize your content:
Google uses an algorithm to give websites their rankings. These scores are based on many different things. Think of this algorithm like empty buckets. The more you fill them, the higher your score is in this algorithm. Each bucket has a different ingredient to be filled with. There are thousands of buckets for this algorithm. While Google keeps the specifics a well-hidden secret, the good thing is that the main objectives are known, and you can take advantage of this to push your website to the top of the rankings. If your website isn't on the first page of Google, it's not a website. It's a brochure. In a closet. The following are some of the guidelines that will allow you to achieve the highest score in this algorithm.
If your website isn't on the first page of Google, it's not a website. It's a brochure. In a closet."
1. Quality of content:
THIS is THE fundamental point related to any website. Most business owners will write about 100-200 words describing their business, because they believe that is all the customer needs. The fact is, the customer will never see it if you don’t have at least 1000 words of AUTHORITATIVE content. The quality of your content should be paramount, and don’t compromise or get lazy. Hire good writers and bloggers who will write or post high quality content for your website. By doing this, your website ranking will be automatically increased and you will, of course, get more traffic. Whenever you start a new website, simply forget about traffic rate. Pay more attention to the content and material of your website.
2. Trust of users:
Google will rank a website based on how trustworthy it is, and how much authority it carries in a particular field. Google shows it’s users what is good and trustworthy. Gain Google’s trust, and your SEO ranking will be higher, bringing more traffic to your site. Think about Wikipedia as an example. You can search for anything, like goat cheese or Mike Tyson. The first result will be a Wikipedia page. WHY? It’s because Google recognizes Wikipedia as an authority. They have tons of great and authoritative content on any subject. In short, Google TRUSTS Wikipedia. If you have poor reviews on your Google My Business listing, then Google will penalize your site, and may not include you in it’s trust bucket. This will result in fewer viewers. In order to build trust with Google, you need to have links to your site that are placed within the content of reputable sites in your niche. These links can be difficult to obtain, and so we recommend you using a reputable SEO Consulting Service that can help you. This will help you with the next point.
It is the last big bucket in SEO marketing. Search engines only show websites to their users which that are popular. So make your website popular and authoritative, and then it is just time. Share your links to social media and other linked accounts. Ask others to share it if they got something out of it. This shows Google how popular your website is, and so it becomes more of an authority in that niche. When people search the right keywords, google will place your website near the top of the rankings on that subject. Ask visitors and clients for their comments and testimonials. Post pictures of people wearing or using your stuff. It will definitely tell the search engines that your website is reputable, and they will increase your index in terms of authority.
These three are fundamentals of SEO marketing.
For more information, or assistance in taking care of all this for you and your business website, you can contact us HERE, or you can give us a CALL. We are always here and happy to help you get to PAGE ONE OF GOOGLE!