3 Things that Every Business Website Should Have

No matter if you are well-versed with the internet, or you have just started working on your online presence, you should work to familiarize yourself with SEO and SEO tools. Below are some of the useful guidelines which will help you in making your content more visible and user-friendly.

1.  A clear and an updated website structure: A proper website structure and navigation is very important for the proper internet marketing of your content. All the search engines have a proper index and structure through which they rank your website. If you use an appropriate system of indexing them, then Google will take and rank your content the way you want, and it will do so quicker than the websites that have not taken the time to do it properly.  Search engine crawlers will easily find your pages and subpages if you have properly indexed them.
Proper navigation protocol will help your website visitors find what they are searching for, with as little work as possible on their end.  If they have to search through your website for the product, service, or contact info, your bounce rate will be higher.  In other words, your visitors will leave your site without doing what you want them to do.  That could be making a purchase, or filling out a form.  The three click search rule should be applicable on your website. It means that’s within three clicks a user should get what he or she is looking for on any website.

2.  URL address: When choosing a URL address for your website make it short, simple and comprehensive. Your URL should describe your website and its content.  It should also include your primary keyword.  This will help your site rank higher on search engines, for the terms that you want to rank for.  Search engines first look at your website URL then add it to their index list. Extra-long and boring URL’s are not liked on any platform. Do good research, and choose a URL that is short, easy to remember, and contains your main keyword.  Your website will continue to benefit long term, as long as you follow these guidelines.

3.  Use appropriate keywords: Always find the keywords which will work for you and your niche. The idea when it comes to finding your best keywords is to find out the list of appropriate keywords that users search when they want to find material like the content on your website. One of the SEO tools is Google planner. It will give you a nice list of keywords for your website and will save your half time.

Use the most popular keywords from the list that you generate from your keyword research tools.  Now, competition of the keywords also matters when doing your research.  Keywords that you are going to use for your website content should have a low or no competition.  It means that not every other website in your niche is using these keywords. Otherwise, your website will lack creativity. Use different types of keywords. Google will reward you for it.
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