Local Reach Consulting
  • Home
  • Services
    • Website Design
    • Search Engine Optimization
    • Local SEO
    • Social Media Services
    • Local Lead Generation
  • Specialized Industries
    • Roofing
  • Contact
  • SEO Tips Blog
  • Test Your Site!
  • Ippei and Dan 2019 Review
Picture
Click to Call

3 Things that Every Business Website Should Have

2/8/2019

0 Comments

 
Picture
No matter if you are well-versed with the internet, or you have just started working on your online presence, you should work to familiarize yourself with SEO and SEO tools. Below are some of the useful guidelines which will help you in making your content more visible and user-friendly.

1.  A clear and an updated website structure: A proper website structure and navigation is very important for the proper internet marketing of your content. All the search engines have a proper index and structure through which they rank your website. If you use an appropriate system of indexing them, then Google will take and rank your content the way you want, and it will do so quicker than the websites that have not taken the time to do it properly.  Search engine crawlers will easily find your pages and subpages if you have properly indexed them.
Proper navigation protocol will help your website visitors find what they are searching for, with as little work as possible on their end.  If they have to search through your website for the product, service, or contact info, your bounce rate will be higher.  In other words, your visitors will leave your site without doing what you want them to do.  That could be making a purchase, or filling out a form.  The three click search rule should be applicable on your website. It means that’s within three clicks a user should get what he or she is looking for on any website.

2.  
URL address: When choosing a URL address for your website make it short, simple and comprehensive. Your URL should describe your website and its content.  It should also include your primary keyword.  This will help your site rank higher on search engines, for the terms that you want to rank for.  Search engines first look at your website URL then add it to their index list. Extra-long and boring URL’s are not liked on any platform. Do good research, and choose a URL that is short, easy to remember, and contains your main keyword.  Your website will continue to benefit long term, as long as you follow these guidelines.

3.  Use appropriate keywords: Always find the keywords which will work for you and your niche. The idea when it comes to finding your best keywords is to find out the list of appropriate keywords that users search when they want to find material like the content on your website. One of the SEO tools is Google planner. It will give you a nice list of keywords for your website and will save your half time.

Use the most popular keywords from the list that you generate from your keyword research tools.  Now, competition of the keywords also matters when doing your research.  Keywords that you are going to use for your website content should have a low or no competition.  It means that not every other website in your niche is using these keywords. Otherwise, your website will lack creativity. Use different types of keywords. Google will reward you for it.
​
For more information, you can contact us HERE, or give us a CALL.  We are always here and happy to assist you with your web presence!

Picture
Picture
Picture
0 Comments

4 Essential SEO Tips for Your Business Website Content

2/1/2019

0 Comments

 
Picture
SEO stands for Search Engine Optimization. The basic aim of SEO I  your content, is to refine the keyword search in any search engine. E.g. you link your keyword with the search engines, and if any user enters that specific keyword in their search, it will lead to your website. SEO is used to display the specific web content, and it can be of any type. SEO content can be derived into several categories. So the basic goal is to attract any search engine traffic towards your web content.
Things that are needed to optimize your content:
Here are some of the best ways in which you can optimize your content:
  1. Specific keyword search:  So this is the FIRST thing to focus on if you want to attract more traffic on your content.  You have to search and find the most searched keywords for your particular niche.  It will tell you the volume of keywords that are being searched on the search engines.  In this way, you can write content using these keywords and will definitely attract more users.
  2. Optimization of keyword:  In order to maximize your exposure on search engines, you need to be an expert in putting the keywords at right places.  A lot of folks make the mistake of putting the keywords in their content in such a way, that it doesn’t read well.  Google is smart.  They know when you are putting the keyword too much in the content.  This is known as “Keyword Stuffing”.  This brings us to the next point.
  3. The organization of content:  All the content on your website should be arranged in a logical way.  If utilized properly, your website visitors will stay longer on your web page.  The longer that people stay on your website, the more likely they are to purchase your products and services.  If your content is not laid out in an attractive and readable way, your visitors won’t make it past the first page before they leave.  You can measure how long visitors stay on your website.  This is known as your bounce rate, and you want a LOW bounce rate.
  4. Marketing:  Today is the era of social media.  In terms of marketing, Social Media provides a great value.  Make sure to share your website and services often on your social media pages, and try to post new content when you can.  When you have posted anything new on your Social Media, make sure that it is more visible to everyone.  Make all of your business related posts “visible to public”.  Anytime you update your site or add new content, share it on your social media and promote your brand. SEO marketing is very important.
 For more information, you can contact us HERE, or give us a call.  We are happy to help you build your presence online!

0 Comments

    Archives

    April 2019
    March 2019
    February 2019
    January 2019

    Categories

    All
    SEO
    Website Content
    Website Design

    RSS Feed

Copyright © 2020 All Rights Reserved 2019-2020 - https://www.LocalReachConsulting.com | (704)997-3495 | Willie@LocalReachConsulting.com To clarify... Willie Ammons - Local Reach Consulting is a independent family owned company specializing in Business Coaching... Consulting... Reputation Marketing... Website Design... SEO or Search Engine Optimization... among many other forms of Digital Marketing including Local Ad Agency at your service. Located in Sherrills Ford, NC servicing all surrounding areas and beyond.
  • Home
  • Services
    • Website Design
    • Search Engine Optimization
    • Local SEO
    • Social Media Services
    • Local Lead Generation
  • Specialized Industries
    • Roofing
  • Contact
  • SEO Tips Blog
  • Test Your Site!
  • Ippei and Dan 2019 Review