What is SEO Marketing?

Google uses an algorithm to give websites their rankings. These scores are based on many different things. Think of this algorithm like empty buckets. The more you fill them, the higher your score is in this algorithm. Each bucket has a different ingredient to be filled with.  There are thousands of buckets for this algorithm. While Google keeps the specifics a well-hidden secret, the good thing is that the main objectives are known, and you can take advantage of this to push your website to the top of the rankings.  If your website isn't on the first page of Google, it's not a website.  It's a brochure.  In a closet.  The following are some of the guidelines that will allow you to achieve the highest score in this algorithm.

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If your website isn't on the first page of Google, it's not a website.  It's a brochure.  In a closet."

​1.   Quality of content: 
     THIS is THE fundamental point related to any website. Most business owners will write about 100-200 words describing their business, because they believe that is all the customer needs.  The fact is, the customer will never see it if you don’t have at least 1000 words of AUTHORITATIVE content.  The quality of your content should be paramount, and don’t compromise or get lazy. Hire good writers and bloggers who will write or post high quality content for your website. By doing this, your website ranking will be automatically increased and you will, of course, get more traffic. Whenever you start a new website, simply forget about traffic rate. Pay more attention to the content and material of your website.

2.   Trust of users: 
      Google will rank a website based on how trustworthy it is, and how much authority it carries in a particular field.  Google shows it’s users what is good and trustworthy.  Gain Google’s trust, and your SEO ranking will be higher, bringing more traffic to your site.  Think about Wikipedia as an example.  You can search for anything, like goat cheese or Mike Tyson.  The first result will be a Wikipedia page.  WHY?  It’s because Google recognizes Wikipedia as an authority.  They have tons of great and authoritative content on any subject.  In short, Google TRUSTS Wikipedia.  If you have poor reviews on your Google My Business listing, then Google will penalize your site, and may not include you in it’s trust bucket. This will result in fewer viewers.  In order to build trust with Google, you need to have links to your site that are placed within the content of reputable sites in your niche.  These links can be difficult to obtain, and so we recommend you using a reputable SEO Consulting Service that can help you.  This will help you with the next point.

3.   Authority: 
      It is the last big bucket in SEO marketing.  Search engines only show websites to their users which that are popular.  So make your website popular and authoritative, and then it is just time.  Share your links to social media and other linked accounts.  Ask others to share it if they got something out of it.  This shows Google how popular your website is, and so it becomes more of an authority in that niche.  When people search the right keywords, google will place your website near the top of the rankings on that subject.  Ask visitors and clients for their comments and testimonials. Post pictures of people wearing or using your stuff. It will definitely tell the search engines that your website is reputable, and they will increase your index in terms of authority.
These three are fundamentals of SEO marketing.

For more information, or assistance in taking care of all this for you and your business website, you can contact us HERE, or you can give us a CALL.  We are always here and happy to help you get to PAGE ONE OF GOOGLE!